Types of Personal Trainers

There are many types of personal trainers. To be a successful fitness professional, I suggest you start off by focusing on one particular niche (eg: natural muscle mass). Being in a category with many potential clients and very few other trainers will put you in a great position to dominate your specific niche. Keep in mind, however, that it’s not enough to be original. You also have to be passionate about the type of training you offer. Being passionate about the category will ensure that you will deliver incredible service.

You can be like the millions of other types of personal trainers who want to know everything about every category in fitness. I just think it’s a very competitive path. Also, you will spend too much time trying to learn different techniques instead of actually training people and gaining experience. The worst part about the time-consuming task is that you may never be considered an expert in a particular field. Focus on one niche. When you’ve mastered it, then move on to another one you’re passionate about.

I’ll give you some tips on refining your niche. Once you know what kind of training you’re interested in (and preferably one you use for yourself), create a profile of your target client. Determine if you will only train men or women. Determine the age group of your potential clients as well as their level of experience. You may not be patient enough to train beginners. On the flipside, you may not yet be confident enough to train the more experienced clients. These are things you have to think about. Finding your specific niche will help you efficiently direct advertising to your target clientele. And because you are training your desired type of client, you will be more content thus providing a much better service.

Give yourself a title that clearly defines what you specialize in and what you do. Don’t be cheesy or overly modest. Professional is the key word. As an example, I sometimes refer to myself as a natural hypertrophy consultant. “Natural hypertrophy” is what I specialize in and “consultant” refers to what I do (consulting). With good marketing, you can target the clients that you want. And they will respond because you are offering what THEY want.

The most successful types of personal trainers plan before they start their business. Be sure to read all of my free articles to learn how to be among this group of trainers.